I see something special in you

What drives creativity in the world's most innovative companies like Google, Nike, Apple, and Microsoft? How are creativity and talent harnessed to lead these global companies?

Timo Kiuru, an internationally recognized creative director and public speaker, embarked on a mission to find answers to these questions. Timo approached numerous innovation experts with decades of experience leading creative teams and companies and asked them to share their stories. He captured their valuable insights and advice for this book.

What emerged as a common thread throughout all the conversations was her ability to see what's special in a person. It became clear that the essence of leadership lies in the ability to foster individual growth.

This book is about more than just business: It's about the experiences that make us who we are, the challenges that bring out the best in us. It helps us recognize the connections between raw talent, creativity, and leadership. Because that's how we transform potential into superpower.

Timo Kiuru is a global creative director on a mission to change the perception of creativity in business. He travels the world speaking to professional audiences about innovation, leadership, and change, and writes books on creativity. Timo was honored with the global industry award 40 Under 40 in Texas in 2016 and the Speaker of the Year Honorary Award in Helsinki in 2019.

With this book, he wants to inspire people to seek more uniqueness everywhere. Don't dance as if no one is watching—dance how you want, even if everyone is watching.